Sarah Imm is the bicycle mayor in Sydney since March 29th. She will scale-up cycling in Sydney, unite all cyclists and create a better dialogue with local government agencies on the topic of cycling. Sydney isn’t the most bicycle-friendly city, yet, but Sarah is cycling everyday: to the office, with her kids to school and to the shops with her cargo-bike.
Sarah will focus on three main topics:
* fighting obesity problems through promoting cycling and organizing cycling lessons,
* change the social views of cyclists
* becoming a leading voice in the media and the debates around cycling.