Amsterdam’s Bicycle Mayor

Name: Anna Luten
Date of birth: 1988
Occupation: Bicycling brand marketer


I was selected as Bicycle Mayor of Amsterdam in June 2016 by a panel of leading cycling and civic authorities.

Cycling gives you a sense of freedom. I want everyone to be able to feel that.

I have identified three priorities that I will initially focus on as Mayor. These are:

  • How might we inspire young people to ride more and lock in the happiness and sense of potential and freedom that is associated with riding a bicycle?
  • How might we ensure safety in all cycling modes (commuter, parents with children, delivery bikes, ebikes, recreation, touring…) so that, regardless of the mode, a cyclist feels the least amount of stress and the greatest amount of joy?
  • How do we use the bicycle as a means for understanding the future of multimodal transport?

Find out more about me and what I do as Mayor in this news article and on facebook.

If you have suggestions for how I can act on my priorities or want to get involved, email

News update: I’m hosting a Hackathon on 1st November to identify solutions to the challenges of cycling in Amsterdam. Will you join me? More info.